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Structured PR distribution

Press release distribution, arranged like a newsroom desk.

Lattice gives every story a disciplined path: brief, release, approval, routing, delivery status and proof, all kept together for the team that owns the outcome.

Access Platform → See the System
Release intake Approval flow Media routing Pickup proof
Release 042

Campaign story prepared for distribution.

StatusApproved for routing
CategoryBusiness, startup, regional media
EvidenceDelivery trail and pickups attached
01
PrepareStory, assets, context
02
RouteRelevant media paths
03
ReportPickup proof and status
Proof trailPublication evidence stays connected to the release.
Platform logic

A distribution system with shape, memory and control.

Instead of scattered emails, spreadsheets and manual follow-ups, Lattice gives PR teams a single structure for moving releases from brief to publication evidence.

R

Release Workspace

Collect the story, client details, media files, campaign notes and routing intent in one place.

A

Approval Layer

Keep release readiness visible before distribution begins, with clear roles and decision points.

M

Media Movement

Route approved releases through curated media paths and maintain delivery status as work moves.

Why it feels different

Lattice is designed like an operations room, not a submission form.

The platform gives each release a controlled path. Teams know what is prepared, what is approved, where it is routed, and what proof is attached when delivery lands.

01Structured intakeEvery campaign begins with clean inputs, content details and assets.
02Role clarityAdmins and team users can work with permissions that match responsibility.
03Distribution trailsRouting, status and pickup information stay attached to the release.
04Client reportingTeams can move from activity to evidence with the full campaign trail intact.
Capabilities

The tools around the route.

Everything required to keep distribution organized, measurable and easier to repeat.

01Release ManagementCreate, structure and manage press releases with full control.
02Media RoutingTarget relevant media categories and distribution paths.
03Distribution TrackingTrack delivery, status movement and pickup progress.
04Approval WorkflowKeep publishing actions aligned with review and readiness.
05User ControlManage team members, access and operational permissions.
06Reporting ViewMaintain the evidence required for clearer campaign reporting.
2,000+Media outlet capacity across distribution categories
20+Editorial and industry categories for routing
10K+Distribution records supported by the platform
100+Professional teams supported through controlled workflows
Media network

Built around reach, relevance and proof.

Lattice connects distribution activity with a wide media network, while keeping campaign data, delivery records and reporting context organized for the team.

ANI
Business Standard
Sakal
NDTV
Dainik Bhaskar
Business Today
Access journey

A calm path from account request to first distribution.

Designed to make onboarding, team setup, credits and release delivery feel orderly from day one.

01Request AccessSubmit basic organization and work details.
02Review DetailsAccount information is reviewed for platform access.
03Activate WorkspaceThe workspace is opened with secure login access.
04Add TeamInvite users and assign responsibility by role.
05Add CreditsUse prepaid credits to keep distribution controlled.
06Start DeliveryCreate, approve, route and track releases.
Security and accountability

The serious work stays traceable.

Lattice is built for professional distribution where team access, client records, approval decisions and delivery proof need a reliable structure.

AData separationCampaign records stay organized across teams, releases and clients.
BSecure loginEmail OTP access keeps every login fresh and controlled.
CActivity recordsKey actions can be reviewed for visibility and accountability.
DTeam permissionsGive users access based on what they need to manage.
Questions

Before you start using Lattice.

Who is Lattice for? +

PR agencies, communication teams and distribution professionals managing structured release workflows.

Can brands use Lattice? +

Access can be reviewed based on the distribution workflow and operating requirements.

How are releases prepared? +

Each release can include content, assets, routing details, approvals and campaign context.

How does tracking work? +

Teams can maintain delivery status, pickup links, publication records and reporting context.

Can teams manage users? +

Admins can invite team members and define access based on operational roles.

Is access prepaid? +

Lattice supports credit-led distribution so usage stays controlled and measurable.

Bring structure to your next release.

Request access to Lattice and move PR distribution through a cleaner, more accountable workflow.